100x more people have failed at selling exactly what you’re trying to sell.
And 1000x more people have failed at selling ANYTHING at all online.
This game is not for the weak.
It’s not for the small & closed minded.
It’s not for the person who is comfortable with “just doing what everyone else is doing”
If you REALLY want to know how to execute a MILLION DOLLAR CHALLENGE…
…a completely unconventional and counter intuitive challenge that MELTS every competitor in your market…
…Without being a SLAVE to social media
…Without cold pitching complete strangers and tricking or begging them to consider your offer
…Without time, resource & soul sucking sales calls
And especially without doing what everyone else is doing… ebooks, webinars, conventional challenges, podcasts, social media, etc…
You can FINALLY drive your business in a STRAIGHT LINE without the massive waste of time, energy, staff & resources…
…Everyone knows webinars worked very well at some point, but let’s face it…
...Think About This…
Everyone. Literally EVERYONE Selling via eBooks, Webinars, VSLs, Conventional Challenges & Book-A-Call Funnels Have The Same EXACT UNSOLVABLE Problems…
1. NOT ENOUGH front end buyers
2. Too Many Looky Loos
3. Lead Costs Too High
4. NOT ENOUGH Webinar attendees/VSL viewers/Challenge participants
5. NOT ENOUGH QUALIFIED LEADS in their Book-A-Call funnel
6. CPAs Too High
Why Are These UNSOLVABLE PROBLEMS So Common?
Simple… nearly every person on earth using the internet has seen all of these sales tools. Before you say a single word your target market already KNOWS they’re being pitched, sold, cajoled, manipulated.
When you LOSE the ability to ISOLATE your target audience your cost of doing business increases by a minimum of 10x.
Enough people have been tricked into buying an eBook that just sold them something more expensive. And the same is true for EVERY SINGLE common medium I’ve listed.
My Million Dollar Challenge, its AACC framework and CI bridge RESTORE the ISOLATION of your target market. And in turn RADICALLY decrease your cost per acquisition and INCREASE every single meaningful metric in your business including PROFITS!
Compare What Everyone Else Is Doing Vs. My Million Dollar Challenge Manifesto…
Them:
1. NOT ENOUGH front end buyers
2. Too Many Looky Loos
3. Lead Costs Too High
4. NOT ENOUGH Webinar attendees/VSL viewers/Challenge participants
5. NOT ENOUGH QUALIFIED LEADS in their Book-A-Call funnel
6. CPA Too High
Million Dollar Challenge Manifesto Clients aka YOU In A Few Weeks…:
1. Too Many Front End Buyers (yep, you’ll either have to raise your prices, host more Million Dollar Challenges or increase your bandwidth to keep up with demand)
2. Almost NO Looky Loos (we eliminate them via our AACC framework)
3. Lead Costs 2-10x LESS Than Your Current Lead Costs
(when people don’t feel tricked and actually WANT what you’re offering they RUN TOWARD it)
4. Too Many Attendees (yep, just like too many front end buyers, you’ll need to make adjustments to keep up with demand)
5. Too Many Book-A-Call Prospects (You’re going to need a bigger sales team)
As my marketing career progressed and we started working with more and more A-List clients making 7+ figures, I saw all the challenges you (and everyone else) faces firsthand…
and I had a 180 degree BACKWARD ass counter intuitive idea…
Every marketer worth his salt has been told “niche down”... get good at ONE thing… find ONE market and SELL that ONE thing like CRAZY into that ONE market.
But my NERDY idea actually was inspired by my days as a Division 1 athlete. I was always athletic, fast, etc… but the thing I prided myself on was being the SMARTEST guy on the field.
I’d much rather win with GUILE than with my athletic prowess.
And it hit me…
The ONLY way to solve ALL of these UNSOLVABLE PROBLEMS mentioned earlier was to create a company that could MASTER ALL THE CHANNELS (and VEHICLES) IN MARKETING.
Instead of following the crowd and getting good at Facebook ads or Google ads, or YouTube ads, or Social Media or Email or Funnels…
We got GREAT at EVERYTHING. Every. Single. Channel. And that’s how I became known as “The Omnichannel Guy”.
Like no other authority in our space, we could out fox, out maneuver, out market EVERYONE in a given market because there was literally NOWHERE they could beat us.
The Million Dollar Challenge was the LAST piece of the puzzle.
Before MDC we were driving all our superior traffic toward the normal eBooks, VSLs, webinars, etc… and we DOMINATED. But even as we were winning we still had the same UNSOLVABLE PROBLEMS of cost and lead quality even if OUR metrics were better than everyone else's, that wasn’t good enough for me.
And so I developed a TRUE ISOLATION MEDIUM (The Million Dollar Challenge) that puts your target market right under the microscope, completely isolated and the UNSOLVABLE became SOLVED!